Online shopping has gained popularity in today's world, so the issue of convenient and secure payment is more relevant than ever. The icons of available payment methods are not just a design element but also a tool that affects customer trust, payment conversion rate, and loyalty to the business.
Why Is It Important to Add Payment Method Icons
Displaying information about accepted means of payment is worthwhile for several reasons.
- Building trust and loyalty. When users see familiar logos of payment systems or cards, they are convinced that the website is trustworthy. Presenting a variety of payment methods also gives the impression that the company cares about its customers and is ready to provide them with convenient and safe payment options.
- Visual clue. Icons are a simple and clear way to show customers what payment methods they can use on your website. There is no need to read long texts or search for this information — everything is clear at a glance.
- Increased conversions. When users see that the website offers familiar payment methods, they feel more confident in purchasing. In addition, removing unnecessary obstacles from the customer's checkout process, such as searching for information about available payment methods, increases the chances of making a payment.
How to Choose the Right Payment Method Icons
Choosing payment method icons plays an essential role in creating a user-friendly interface. When selecting payment icons for a website, you should consider several aspects.
- Target audience and its preferences. The first step is to analyze the website's audience. Find out what payment methods your customers prefer. Also, consider the specifics of your business: if you sell products in a particular region, make sure you have payment options that are popular among local customers.
- Visual consistency. Your online payment icons should match the design of your website. They should be clear, distinguishable, and highly visible on the checkout page. You should also maintain a color scheme that matches the overall style of your website.
Payment Method Icons Placement Options
Here are a few guidelines for placing available payment methods on the website.
- Website header and footer. Place payment method icons at the page's top (header) and/or bottom (footer). This is a common practice that allows users to familiarize themselves quickly with available payment methods before making a purchase.
- Checkout page. Place online payment icons on the checkout page. This will help users to confidently choose a payment method that is convenient for them and increase the likelihood of completing the purchase.
- Website pages. Consider placing payment icons on the homepage and product pages. This will allow users to immediately see the available payment methods.
- Banners and sidebars. Use them to highlight payment method icons on different pages of your website. This will help attract users' attention and make the purchase process more intuitive.
- On the page with available payment methods. Create a separate web page or section for this. Place icons and detailed information about each payment method, including instructions on how to use it.
Recommendations for Improving User Experience
Improving the customer experience of interacting with online payment icons plays a crucial role in enhancing the shopping experience on your website. Here are a few recommendations to help make the process more intuitive:
- Clarity and recognizability. Icons should be of high quality and contrast to be clearly visible across devices.
- Informative. Icons should display data about the payment method, such as card type, payment system, and currency. Additional information can be displayed when hovering the cursor.
- Usability. Icons should be large enough to be easy to click, and their location should be intuitive. Buttons with a hover effect can help users realize that the icon is interactive.
- Localization. Icons should be adapted for different devices and regions, taking into account common payment methods.
How to Add a Payment Method Icon to a Website
Many payment services develop special guides for integrating branded icons and payment buttons, which describe the process of placing them on the website in detail. CryptoCloud crypto processing is among them. The system's functionality includes creating one-time and permanent payment links, accepting payments in messengers and social networks, payment by QR code, collecting donations in cryptocurrency, and much more.
Let's consider the process of badge placement on the example of CryptoCloud. The platform specialists have developed a guide for branded icons integration. It describes two ways of their placement:
- uploading an illustration;
- adding HTML code.
In the first case, you need to download an archive with ready-made images and upload them to the website. The archive contains images in SVG and PNG formats.
The second option requires copying a fragment of HTML code and integrating it into the website code.
The CryptoCloud guide offers a wide range of buttons and icons for different placement options — in the footer, on the product page, and at checkout. Several color schemes are also designed for each, making it easy for merchants to find the right version.
Cryptocurrency as a means of payment has many advantages:
- Global reach. Cryptocurrency transfers are not controlled by regulators and cannot be sanctioned. This allows payments to be accepted from any country in the world.
- Fast transactions. International cryptocurrency payments are processed faster than traditional payments because they don't require the involvement of intermediaries.
- Low fees. Crypto payments are usually cheaper than bank transfers.
- Security. Thanks to the use of blockchain technology, all payments are encrypted and anonymous.
- Increased conversion rates. By giving your customers the opportunity to pay for goods and services with cryptocurrency, you can attract a new audience and increase conversion rates.
CryptoCloud is popular among merchants for several reasons, including:
- low commission (from 0.4%);
- support for popular cryptocurrencies (Bitcoin, Ethereum, Litecoin, Tether and others);
- availability of ready-made plugins for popular CMS, structured API and HTML widget;
- the ability to transfer the payment of fee of blockchain network and service to buyers.
Payment Icons: Current Trends and Recommendations for Websites
In the era of digital payments, visual information about available payment methods plays an important role. Payment icons increase customer trust and improve user experience, significantly impacting conversion and loyalty.
Choosing the right icons and placing them well on the website increases the likelihood of completing a transaction. The visual consistency and usability of icons should be taken into account, as well as customers' payment preferences and their location. By connecting CryptoCloud cryptocurrency processor, you will be able to expand the audience of your customers and take your business to the next level.
